Mascot & Logo: ROAR
Mascot and Logo: ROAR Animal Rescue
Client: ROAR – “Real Oppawtunities Animal Rescue”
Brief: Create a bold logo, avoiding the usual tropes of animal rescues (silhouettes of cats and dogs), and an accompanying mascot that would represent the shelter’s particular interest in elderly and injured animals, while avoiding the cat/dog division.
To achieve this, I created Rory, a three-legged goat who is starting to go a bit grey but is still an adorable little guy who needs some love! He gets around the usual housepet tropes while still being cute, fuzzy and (if you ask YouTube) pretty on-point. Goats are where it’s at!